WHY CREATIVE DIRECTION
It doesn’t replace Interior Design; it encompasses it.
While both Interior Design and Creative Direction result in beautiful spaces, the difference lies in how much strategy surrounds the project and to whom that strategy speaks. Interior Design is a practice that solves for aesthetics and function.
Creative Direction is the conceptual framework built before design happens, the scaffolding which takes a whole picture approach and builds the conditions for design to do its best work.
I oversee the entire visual narrative - through three distinct phases
I bridge the gap between your goals and the finished space by: identifying where your investment creates the most impact, implementing cohesive solutions tailored to your specific objectives — whether that's a visual branding strategy for a higher ROI when selling, or personal restoration at home — and guiding the process from the first spark of vision through to final installation.
With a background in merchandising, staging, and visual direction — and 5 years of real estate specific design — I approach every space with a wide-angle lens, keeping the goals of each unique project at the forefront. The result is a space that is as purposeful as it is beautiful.
Every project begins with a comprehensive read of the space; your goals, your timeline and your history with it. I tell you what to keep in place, what to shift, and where your investment makes the most meaningful difference.
Assessment
THE THREE PHASES
No copy-paste solutions. No template aesthetics. Every selection is treated as part of a cohesive composition that serves the specific goals of each unique space.
Design
The vision only works if executed correctly. I manage procurement, coordinate with contractors and protect the integrity of the design until the project is complete.